October 1st, 2019

A Christian’s Guide to Marketing by Jason Karpf

Proverbs 16:3. Commit to the Lord whatever you do, and he will establish your plans. Is there such a thing as a Christian marketing plan? Absolutely. Is a Christian marketing plan only good for marketing Christian products to Christian customers? Absolutely not! A Christian marketing plan...

Channel(s): Ethics
February 20th, 2015

What's In It for Me?

Marketing experts say if you want people to become customers, you need a good product and three things to tip the scales in your favor. Overt benefit. People must clearly recognize “What’s in it for me?” Persuasive credibility. Claims about the product, as...

February 26th, 2014

5 Great Questions to Ask Your Customers

Want to gain a better understanding of your market and the competition—and generate more referrals? Ask questions—but not just any questions. Here’s an example: Good Question - “What could our company do to serve you better?” Great Question – “Tell me about your favorite...

Channel(s): Leadership: Workplace