Articles
How to Identify Your Mission Field | Acts 1:8
The greatest communication success story in human history is how the gospel message spread across the Mediterranean world. Followers of Jesus grew from a few hundred on the day of Pentecost to more than six million people by the end of the second century.1 That’s an amazing number,...
What's In It for Me?
Marketing experts say if you want people to become customers, you need a good product and three things to tip the scales in your favor. Overt benefit. People must clearly recognize “What’s in it for me?” Persuasive credibility. Claims about the product, as...
Where is Your Mission Field?
Most prominent Bible characters were not professional religious leaders. They had jobs in what many call the "secular workplace." For example, Abraham and Jacob were ranchers. Joseph, Daniel, and Nehemiah were in government service. Even Jesus spent 90 percent of his life living and...
Did Dan Cathy Make a Mistake?
When Dan Cathy, CEO of Chick-fil-A, expressed his views on traditional marriage, it sparked a media firestorm in July 2012. His comments landed the successful chicken franchise in hot water—or as a recent article in Forbes put it, “in a vat of piping hot chicken grease.” As a result, given...
Your Personal Mission Field
Most of the prominent Bible characters were not professional religious leaders. They had jobs in what many call the "secular workplace." For example, Abraham and Jacob were ranchers. Joseph, Daniel, and Nehemiah were in government service. Even Jesus spent 90 percent of his life living and...