If you're in business, you can't afford to ignore social media. But how do you keep it from taking over your life?
According to Damon Brown, author of Our Virtual Shadow: Why We Are Obsessed With Documenting Our Lives Online, constant attention to social media comes at a cost. "We lack focus because we're distracted by so many things, and studies have shown our brains are bad at multi-tasking. So in a sense when we're having experiences and documenting them at the same time, we're not experiencing any of it. This has crept up on most of us."
Inc. offers three important guidelines for staying in touch without missing out on life.