Gratitude as a Business Strategy

Thank You Note
December 2nd, 2011

In an excellent blog in Fast Company, Howie Jacobson suggests that most of us suffer from what he calls GDD: Gratitude Deficit Disorder--and it's hurting business. He writes, “Almost everyone I know, from pastors to parents, from cashiers to carpet cleaners, from architects to accountants, suffers from GDD: Gratitude Deficit Disorder. Despite all our good intentions and actions, we receive much more flak than gratitude. We are hungry for genuine appreciation and thanks. We want to know that we matter, that our efforts are making the world a better place. And so do your customers and vendors and coworkers and friends and family.”

Read more at Fast Company.